Our marketing team is a part of the broader Newpath
group of companies - an Australian owned, full-service digital agency
with 250 staff across 3 countries. Since 2008, we've been transforming start-ups, ASX listed enterprises, and government departments through strong technical leadership and innovation.
In 2018, we saw an opportunity to bring our small business customers closer to hearth by offering strategic marketing services
. Newpath Marketing, Melbourne’s leading marketing company, was established with the aim to help businesses, like yours, scale fast through 'Lean' strategies, effective lead gen campaigns, and automation.
We call this Lifecycle Marketing. It's an exciting space.
It's exiting because almost every action we take as your marketing department is measurable. This is in stark contrast to the many stories we hear of businesses burning budgets on unmeasurable marketing activities and campaigns.
In 2020, the need for businesses to find innovative and cost effective ways to promote their products and services has never been more essential to building a sustainable, recession-proof business. We believe in disrupting the norm by focusing on strong tactical campaigns that can be automated to scale, continually optimised for performance, and measured for success.