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Australian Digital Marketing Agency

Marketers, communicators, automators, analysts.

More than just another digital marketing agency, Newpath Marketing specialise in creating and automating marketing and sales funnels for businesses that need to scale.
Marketing Company Melbourne
Trusted by great Australian brands
Digital marketing project - ProgrammedDigital marketing project - Workspace365Digital marketing project - GainsvilleDigital marketing project - Northmore GordonDigital marketing project - Vets on Call
A brief history of us

Born from tech. Raised on ideas.

Our marketing team is a part of the broader Newpath group of companies - an Australian owned, full-service digital agency with 250 staff across 3 countries. Since 2008, we've been transforming start-ups, ASX listed enterprises, and government departments through strong technical leadership and innovation.

In 2018, we saw an opportunity to bring our small business customers closer to hearth by offering strategic marketing services. Newpath Marketing, Melbourne’s leading marketing company, was established with the aim to help businesses, like yours, scale fast through 'Lean' strategies, effective lead gen campaigns, and automation.

We call this Lifecycle Marketing. It's an exciting space.

It's exiting because almost every action we take as your marketing department is measurable. This is in stark contrast to the many stories we hear of businesses burning budgets on unmeasurable marketing activities and campaigns.

In 2020, the need for businesses to find innovative and cost effective ways to promote their products and services has never been more essential to building a sustainable, recession-proof business. We believe in disrupting the norm by focusing on strong tactical campaigns that can be automated to scale, continually optimised for performance, and measured for success.
2008
Newpath established
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2011
Joined Infusionsoft CMAC program
Melbourne-based creative agency, Indietech, acquired and Ben Dexter joins as Director of Innovation, Design
2017
Creative agency acquired
Melbourne-based creative agency, Indietech, acquired and Ben Dexter joins as Director of Innovation, Design
2020
Keap certification and partnership
Newpath Marketing certified as Keap and Infusionsoft partners now giving us 10+ years experience with the leading small business marketing automation platform.

In 2020, many enterprises continue to do business like it is 2019. As a result, many businesses have been exposed for their unsustainable models that have relied on ancient marketing tactics and one-to-one sales processes.

“It's no longer enough to get by on the basics.”

The pressure is on for business owners, marketing managers, sales directors, and anyone in charge of generating revenue to innovate and differentiate.

We have seen an opportunity to help forward-thinking business leaders create effective and sustainable marketing campaigns built on scalable systems. This concept lies at the heart of our Lifecycle Marketing ethos.

Ben Dexter – GM Innovation, Design, Marketing

Ready to generate leads and scale your business for growth?

Book in your FREE initial consultation with our Marketing experts today.